傳統印刷的宣傳力量,正備受着網絡世界無盡威力侵蝕、左右。Yves Saint Laurent上月開始,也於facebook、Twitter設立官方版面,無孔不入式軟硬宣傳互補。一季一度的揼本式派袋、派旗下廣告季刊《Manifesto》宣傳行動,又將於周六開始。
第五輯、超過50萬份以環保意識印製的《Manifesto》,一如往季將在巴黎、紐約、香港等街頭派發,每個城市首1,500位可獲YSL創作總監Stefano Pilati設計的限量版棉質手提袋及《Manifesto》一份。今季Christy Turlington穿上YSL 09秋冬裝拍攝,今日將在專屬網站
https://getjetso.com/jetso/5601發佈影片的幕後花絮。
今季《Manifesto》一改以往的黑袋,變成白色tote。
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Listen up to YSL's Manifesto
Another season,another YSL manifesto featuring Inez van Lamsweerde and Vinoodh Matadin's campaign imagery with Christy Turlington.
The fifth Yves Saint Laurent manifesto will be released on Saturday,September 12,2009 where over half a million copies of the eco-consciously printed Manifesto will be distributed in the streets of Paris,New York,Milan,London,Tokyo,Hong Kong and,for the first time,Seoul.Like past seasons of manifesto distribution,the first 2,000 passerby in each city will receive the Manifesto in a custom cotton tote bag designed by Creative Director Stefano Pilati.
上次是12:00在中環派袋
我想這次應該一樣?