i-CABLE awarded Hong Kong media rights
Wednesday 19March 2008
UEFA has awarded the exclusive rights for the UEFA Champions League and UEFA
Cup in Hong Kong for the 2009-12period to its existing UEFA Cup broadcast
partner i-CABLE.
Significant exposure
The rights will be widely exploited across all platforms ensuring
significant audiences and exposure in Hong Kong.Live broadcasts of UEFA
Champions League,UEFA Super Cup and UEFA Cup matches will be available on
Super Soccer and Cable Sports Channel.In addition,fans in Hong Kong will
benefit from live streaming on the Internet via
www.i-cable.comand on
mobile platforms."We are delighted to extend our partnership with i-CABLE
in Hong Kong,"said UEFA."The strength of their offer demonstrates the
importance of the UEFA Champions League and the UEFA Cup to football fans in
Hong Kong.
Broadcast partner
"At the same time,UEFA wishes to thank ESPN Star Sports,who we regret will
not be UEFA's Champions League broadcast partner in Hong Kong from 2009/10.
They have been a highly valued partner for many seasons and have done a
fantastic job of broadcasting the UEFA Champions League."TEAM Marketing AG
is the exclusive marketing agent of UEFA for the UEFA Champions League,UEFA
Super Cup and UEFA Cup.
http://www.uefa.com/uefa/ ... sid=673909.html
