亞州第一Nike Sportswear Store
Nike 08年「重頭劇」Nike Sportswear 八月在紐約上畫,開設全球第一間Nike Sportswear (NSW )Store 。至於亞洲第一店,本月十日揭盅,選址日本東京。當Fans 心想「偏心日本,香港無望」的時候,唔夠一個月,一連兩舖大大間專門店空降銅鑼灣白沙道,來一招一視同仁。例牌動作當然是入去白沙道新店巡場一周,同場加映直擊東京原宿店,兩間店都去潮拜,身為小小的粉絲,我又點敢厚此薄彼?記者:葉雪芯
攝影:譚盈傑(香港)、林柏鈞(日本)
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■Loopwheeler AW77鮮紅色Full Zip-Hoody ,以厚身French Terry 編製,非常耐磨。$2,599
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■Loopwheeler Tee 由百分百棉布製造,塗在Tee 上的標誌由高品質油墨製成。$899
銅鑼灣開店搞展覽
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在近年Sportswear 時裝化的大趨勢下,加上日本潮界Icon 藤原浩力谷,今年Nike秋冬重頭戲碼Nike Sportswear 終於誕生,齋睇款式已經夠晒時裝感。首季產品包括NSW Pinnacle 系列及由日本NSW 設計團隊開發的獨家季度產品,款式以Nike 的八大經典作藍本,包括Air Force 1、Windrunner 、AW77Hoody 、Nike Dunk 、Air Max 90、Eugene Track Jacket 、Cortez 及NSW Tee 。
上周末於銅鑼灣開新店,Nike 更與日本和本地潮流單位作聯合企劃在店內搞展覽,包括日本著名攝影師、Terry Richardson 入室弟子新田桂一,以香港四位年輕運動員為主角拍攝一系列的攝影集;本地潮流單位Sillything 製作的動畫;仲有日籍刺繡插畫師Satomi Mizuuchi 設計的八件日式刺繡Windrunner 。
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■店內牆上以多個立體的電視螢幕展出新田桂一的攝影作。
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■店內的設計以Raw Style 為主,簡單,但有型。
與日本Loopwheeler 出衫 08秋冬季靈感來自室外運動員,重新設計了可抵擋大雨強風及嚴寒天氣的Outdoor 系列,包括透氣的柔軟布料、防滲透的無縫接合處、防水拉鏈及無縫風帽,而Laser-cut 可調整式的袖口更有保暖功能。值得一提是今季搵來日本以布料堅韌耐用見稱的針織布廠、Fleece 專家Loopwheeler 合作,每件衫都以人手絲網印刷的圖案及以日文寫上「Loopwheeler 」商標。NSW 的用色包括今冬大熱顏色深紫紅、深綠、藍綠及米黃,最搶眼的則是Nike 的Signature 鮮紅色和Loopwheeler 今季的新色系海軍藍,時裝感突出。
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■Loopwheeler AW77海軍藍色Half Zip-Hoody $2,399
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■Loopwheeler 灰色無縫Pants $1,999
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■Loopwheeler 深紫色松樹山景圖案Tee $959
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■Loopwheeler 藍色Athletics West Tee $899
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■NBA Blazer Pack 以NBA 六大球隊作主色,實色鞋底配[img]http://hk.apple.nextmedia.com/new_hkfont/16px/black/FCF8.gif[/img]皮鞋身。$749
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■NSW "The Standard Tee"原版誕生於1979年,新版以Dri-FIT 混合棉製,可保持乾爽。$359
引入日本季度限定
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■Loopwheeler 藍色Athletics West Tee $899
Nike近年被藤原浩力撐到底,就連NSW 亞洲第一店都選址東京原宿,睇得出日本方面與Nike 關係好過糖黐豆。據聞NSW 得藤原浩穿針引線下,成功爭取到日本Nike 設計團隊負責構思製作季度限定產品,除東京店外僅限香港店發售,紐約老大哥都無份。系列在設計上加了不少經典的時裝元素如Trench Coat 、Pea coat ,用料就保留了Nike 研發的防風、防水、保暖等新科技。
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■灰色Nike Crew $1,899
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■卡其色Welded 3L Tanker Jacket $2,799
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■海軍藍色Nike Sphere Dry Top-LS $699
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■海軍藍色Softshell Coat $2,999
原宿店獨有:設計私家鞋
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■原宿的NSW 新店大玩不規則外形,相信好快成為潮拜地標。
東京NSW 新店外形非常突出,不規則式設計由日本建築達人Nobuo Araki 操刀,樓高三層,當中最特別要數NIKE id Studio ,由鞋身用料、顏色、鞋的型號通通任揀,隨時設計獨一無二的自家鞋。只要揀好Size 同鞋款,在電腦上配岩色後,馬上幫你Tailor Made ,價錢介乎¥15,700至¥18,900,由選色選料到製作完成大約需時四至六星期。可惜呢個咁尊貴的服務在香港沒有提供,只限日本原宿店,完全滿足晒虛榮心。
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■地面一層是NIKE Id Studio ,牆上放滿不同的原色鞋款和Size Sample 。
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■揀好款式和size 之後,就埋位在電腦前面配色睇辦,用料和顏色通通可由自己選擇。
最熱搶日本限定 NikeSportswear 的日本限定版推出不足幾日,早就被人搶購一空,如今要再等下一批返貨。暫時所剩無幾的仲有數款貨品,包括Welded 3L Trench Coat 、NikeLoopwheeler Sweater 、NSW Tee 和Zoom Tennis Classic 波鞋。
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■卡其色有帽Welded 3L Trench Coat ¥42,500
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■白色黃袖Loopwheeler Sweater ¥34,000
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■黑色Nike Sportswear Tee ¥5,600
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■紅色[img]http://hk.apple.nextmedia.com/new_hkfont/16px/black/FCF8.gif[/img]皮Zoom Tennis Classic ¥18,000
Nike Sportswear Store 香港店:銅鑼灣白沙道7號地下(25770703)
東京店:澀谷區神宮前6-14-5〒150000
Nike Sportswear 「icon Graphic Exhibition 」 日期:即日起至11月2日
開放時間: 星期一至四11:30am-10:00pm
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■Loopwheeler 海軍藍色Crew ,寬鬆無領長袖運動衫最出色的是手縫接合處極之平滑。$1,999
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